Friday, April 23, 2021

Dazzling urbanites. . . buy a car.

 The reply to my "Dear Dodge, do you make any manual transmission trucks":

Hello Mr. Yoeman,

I’d like to thank you for reaching out to the Ram Truck Information Center to express your feedback regarding our Ram vehicle lineup. We remain committed to a complete customer satisfaction experience and I appreciate the time taken to express and share your comments and concerns with us. 

We recognize the diverse needs and expectations that can exist within our Ram Truck family when considering their next vehicle purchase. We are constantly evaluating our Ram Truck lineup to make sure we are meeting these needs and preferences, both by customer inquiries & comments such as yourself, as well as our vehicle sales statistics.

Comparable to other truck manufacturers in the North American retail marketplace, the Ram Truck brand has decided to conclude production of the Manual Transmission for both our light duty and heavy duty Ram Truck lineups due to low consumer demand. 

We will continue to evaluate our lineup based on consumer trends, feedback, and preferences offered through a variety of purchasing resources. Rest assured, your interest and feedback has been noted.

Please feel free to sign up for updates on the Ram Truck brand by visiting https://www.ramtrucks.com/sufu.html -or, staying in touch with your local Ram Truck Dealer: 


By signing up, you will receive a quarterly eNewsletter with updates and information as it becomes available on new vehicles, special offers, upcoming events, and more.

If you have any additional questions or concerns, please contact us at 1-866-726-4636.

Thank you for your interest, Patrick.

Sincerely,

Jeff
Ram Truck Information Center 

In other words, the trucks are bought by urbanites and soccer moms/soccer dads who really want cars, so we don't make trucks anymore.

Sigh

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