Showing posts with label Small Business Saturday. Show all posts
Showing posts with label Small Business Saturday. Show all posts

Friday, November 29, 2019

It's "_______________" Friday!

"___________"?

Christmas shopping crowds, Alabama, 1941.

Yes.

Today provides a really interesting example of global tensions in all sorts of things, consumerism and anti-consumerism among them.

In the United States today is often called "Black Friday", as its the day of the year a lot of businesses make a profit for the first time in a year, i.e., go into the black. That's because of Christmas shopping.  A lot of people (not me) who have this day off use it to go to post Thanksgiving Day sales for Christmas.

It'd be tempting to decry this as a feature of the current era alone, but in truth Christmas shopping has been a huge deal for well over a century.  Indeed the fact that this is so much the case belies the claims occasionally seen that consumerism didn't exist a century ago.  It did.

What's new about Black Friday is the huge emphasis on a single day. That's come about in recent years.

And also coming about in recent years are reactions to that.  In much of the Western world this day is also Buy Nothing Day, a day whose goals I'll observe simply by default.

Started as a protest against consumerism by an American family in 1968, Buy Nothing Day in that context is part of a larger Buy Nothing For Christmas movement. That no doubt in fact is an intellectual strike against consumerism, but it's also part of latent American puritanism which we've addressed here before.  The Puritans were a joyless lot and opposed almost every public expression of fun (as we've noted before, they were not opposed to drinking, which a lot of their followers in later years have been, and they were very okay with private marital bedroom fun).  They banned Christmas.

Something that urges people not to buy anything for Christmas at all and to just give gifts that don't involve purchasing are basically urging people to give nothing for Christmas at all, as people don't really have the time or skills in the modern world to knit socks for something for Christmas.  Hence the joyless Puritan goal would be achieved, I suspect, and people observing it can accordingly be self smug about it.

Taking another approach is Small Business Saturday which always falls the day after Black Friday.  The goal of it is to have people shop locally.  It's goal is a consumerist one, but sort of a distributist consumerist one.

Black Friday now coincides with something called Green Friday, which appears to have varying goals depending upon where you are.  For some, it's simply the first day of a weekend of environmental activism.  For others, in other places, it's focused on sustainable, hence green, products.

In Ireland, however, it's a day to shop local, like Small Business Saturday, but within Ireland.  I.e., it coincides with Black Friday, but with a "shop local" emphasis.

One of the interesting things about all of this is how its all hinged on American Thanksgiving.  Thanksgiving Day in the United States is morphed from the European Catholic tradition of giving thanks for the fall harvest.  Nothing consumerist about it at all.  It survived the reformation no doubt in part because the very early Church of England simply carried forward, nearly intact, the Catholic faith although that didn't last long and was falling apart by the time Queen Elizabeth I took office.  The overall surprising thing is that it survived the Puritans, which makes a person suspect that its somewhat disorganized nature didn't put in in their scopes for elimination.  It was, and really remains, a pretty simple holiday and even now most people grasp that they're giving thanks for something.

The big consumer launch that follows Thanksgiving is sort of a calendar accident that has taken place simply due to when American Thanksgiving is.  Other countries that still observe something like Thanksgiving don't have the same calendar date, of course.  Indeed, the American date floated around for years.  Canada's Thanksgiving, for example, is in October.  Their harvest is also in October.  German Erntedankfest is the fist Sunday of October. Poles have their Święto Dziękczynienia but it's been put on top of Thanksgiving in the US.  Most countries had a Thanksgiving Day that was largely the same as the original American one, although quite a few no longer do.  In a lot of countries that retain one, it's a day on their local liturgical calendar that falls on a Sunday.

It says something about American consumer muscle that Black Friday is something that exists clean across the globe now.  Europeans who are observing a Buy Nothing Friday or a Green Friday (outside of the Irish example), are noting and participating, in some fashion, in an post American Thanksgiving economic boost even if Thanksgiving is foreign to their calendars in the American sense.  It's another example of how American culture, and even counter culture, have become so dominant.



Wednesday, November 27, 2019

Wasted Wednesday?

I heard this phrase for the first time yesterday.

Ironically, I'd just completed an item that will run later this week on Thanksgiving, Black Friday, Green Friday, Buy Nothing Day, Small Business Saturday and Cyber Monday. 

Wasted Wednesday was a new one.

I figured it was called that as the day tends to be wasted, in productivity terms.  And as a person who always works this day no matter what, and who often works at least one of the work days prior to the next business day (the infamous Cyber Monday), it is often not terribly productive. 

But, nope.  It's called that as apparently its a day in which there's a lot of heavy drinking.

I don't know what to say about that.  Alcohol and the holidays have gone together for a long time.  I suppose this is nothing new, but it sounds like it is.  And if it is, that's a sad development.

Monday, November 26, 2018

Thanksgiving and Black Friday, Small Business Saturday, Cyber Monday, oh my!

Today is Cyber Monday, originally so named as this was the day when workers returning to their offices, work stations, cubicles etc., chose to shop on company time, rather than dive right back in.

Not surprising really.  Those with a long weekend tend to return for the most part with the post holiday blahs.

Retailers, however, picked up this pretty quickly and started offering Cyber Monday deals, making it a real thing.

How about you, have you participated in the Consumer Culture Bacchanalia?  It's sort of hard not to, although I support Small Business Saturday.

Which doesn't mean I participated in it.  I don't like shopping much anyhow.  And my land line phone has broken so that the message light hasn't been going off.  Given that, I missed an invitation to a book signing, but truth be known as I was very much looking forwards to four days in a row with now work, perhaps that was to my benefit in another sense.  Book signings make me really tense as I'm highly introverted by nature, something that people who know me only in a professional sense would be surprised to learn.

Anyhow, I guess it isn't true that I didn't participate entirely. That Saturday I did run out and stop by a sporting goods store to get something I required anyhow.  Things were marked way, way down and it wasn't until I got home that I realized that it must have been a Small Business Saturday sale.

My daughter and wife did participate, however. They went to a collection of small local businesses on Saturday to shop for Christmas.  Good for them.

Thanksgiving was otherwise low key but odd. As already noted on these pages, we went to our in laws where an elderly hunter died in a field while we were out there.  Strange melancholy experience. The next day I had a message from one of my employees about a medical emergency of epic proportions in their family, very distressing indeed.  All that caste a sort of tense gloom over things.  I didn't work, however, and did go hunting a couple of times.

Cyber Monday?  Who knows, perhaps even I'll participate a bit.

Saturday, November 24, 2018

Today Is Small Business Saturday for 2018

Granted, it's sponsored by American Express, but that's a reflection of our time.  People seemingly operate extensively on credit cards and it isn't like there are any local ones.

But there are a lot of local outfits of all kind no matter where you are.  Give them a chance. Some deserve it, and some don't, but you won't know if all you do is click on Amazon.

Healthy local businesses in the end help support us all.  And there's simply something about them.  The healthier the small business economy of your area is, the healthier the economy in general is, right there where you live.

Saturday, November 25, 2017

Thursday, November 24, 2016

REI tells the world to #OptOutside on Black Friday. But can you? And Small Business Saturday.

Black Friday is, of course, the biggest single shopping day in the United States.

But, there's been an increasing backlash about it in recent years, which has been a bit of a backlash on consumerism, to some degree, in general.  This year, REI, the major outdoor retailer, is opting out for at least the second year in a row, telling its employees to get outside and enjoy things.

REI is a co-opt, so its not quite the same as a big outdoor chain, really. And its always been involved in outdoor related causes.  But fairness dictates that a person note that it does a huge amount of mail and internet business, so at the end of the day, while its giving up sales, it might not be giving up as many as would first appear to be the case.

In contrast, today's local paper was absolutely packed with newspaper advertisements.  Indeed, it appeared that the orderly fellow who normally assembles our paper just flat out gave up.  It has so many advertisement this year that I didn't bother to even really scan them, although I'm not a shopper anyhow.  But I did notice, while moving it aside, that there was a special section on downtown businesses.

And I noticed that more than a few of the ads in the big collection of ads, were from local retailers.

In thinking of that, I suppose they really can't afford the luxury that REI can, or at least not as easily.  REI is the kind of store that when you are going to shop at it, you are going to shop at it. That's the way it is.  If its closed on Friday, you'll wait until Saturday.

But do you do that for a local bookstore?

At least by my observation younger people won't.  If you go to a local store to look for a copy of War and Peace for that Christmas gift, and the local book retailer is closed, well chances are high, if you are a millennial or younger, that you'll go to Amazon.  It never closes.

And that's a problem.

If you are a store owner, you'd  probably like Friday off.  Who wouldn't?  But you'd like to stay in business too.

Saturday of this week, by the way, is Small Business Saturday, that day in recent years that has been dedicated to small local businesses, many of which are going to be open tomorrow on Black Friday as well.

Well, chances are that I'm not going to be shopping on either day.  But that's me.

Monday, November 30, 2015

Eh? Oh Cyber Monday

I'd forgotten that Black Friday is followed by Cyber Monday.

As I don't pay much attention to such things, I'd sort of dimly recalled that there was a computer sales hootenanny, but I didn't remember when. I sort of thought it was Saturday.

It's today, Monday, as people return to work, and shop with their work computers. Seriously.  Makes sense, I guess.

So there you have it.  Thanksgiving, with Black Friday creeping into Thursday night of Thanksgiving.  Black Friday.  Then Small Business Saturday, followed by Cyber Monday.  Black Friday seems to have been a disappointment, I guess, and so there's big hopes pinned on Cyber Monday.  I guess it's the equivalent of what catalogs were, with much more ease of purchase, back when I was young.

Saturday, November 28, 2015

Bass Pro Shop to gobble Cabelas? I hope not

And following, not entirely appropriately, on this being National Small Business Saturday, there's news floating about that Bass Pro Shops may buy out its competitor Cabela'ss.

I really hope not.

Cabela's is an excellent store, and it's really a model of local enterprise. Based in the small town of Sidney Nebraska, it built a small local store into a giant via its catalog.  It isn't that its' cheaper than its competitors.  It often is not.  But it has a fanstastic assortment of items, and better yet, for somebody from this region, it's a regional store and has things that apply to this region.

I first went to the Sidney store so long ago that it was actually still in downtown Sidney, and not all that big. That store, in my view, had more charm than than the giant store by the Interstate Highway.  And I wasn't all that happy, even way back when, when the store began to build additional physical stores in other localities, although I've been to three of them (Billings, Denver and Rapid City).  I usually stop in the Denver store when I drive by it.

I've never been in a Bass Pro Shop but I have received their cataglogs from time to time, which has never inspired me to buy anything from one. They strike me as defined by their name, in some ways, that being "Bass".  There aren't any bass here and a store that defines bass as a significant game species is unlikely to interest me much.  If it had "trout", or even "salmon", in the name, it'd interest me a bit more.

But the big reason I hope that this doesn't go through is that this sort of conglomeration in these specialized industries, and in retail in general, just doesn't seem to have a good result.  At some point it's already the case that the big outfits crowd out the smaller ones.  From time to time, for example, its been rumored that a Cabelas would come in here, and people will sometimes pose it in "I wish a Cabela's would come in here".  I don't.  I like the Wyoming regional store, Rocky Mountain Discount Sports and I trust the people who work there.  I don't want to have to force them to compete with a Cabela's.  

Indeed, I wasn't super happy when Sportsman's Warehouse came in, but so far it hasn't been much of a threat, in so far as I can see, to the regional Rocky Mountain, even though its a multi state (and indeed multi national, as it's also in Canada) chain.  Quite a few people will go to Rocky Mountain over Sportsman's if they feel Rocky Mountain has an item.  And for that same reason I also worried when Dick's Sporting Goods came in, but again I've found Dick's to be pretty disappointing in the outdoor items department, save for kayaks, so my worry was perhaps misplaced.  Cabela's, on the other hand, might crush them all, assuming that Bass doesn't gobble Cabela's and then crush everyone.

Just recently a fellow opened a new, locally owned, sporting goods store catering to outdoorsmen, that being a store called Wagner's.  I hope it does well.  I've only been in it once, but it did have an assortment of interesting things and it went into the location of a small sporting goods store that had managed to hold on for decades.  I like the fact that an enterprising man can still open one and I hope the best for it.  By opening it, we sort of retain the historical norm here in that there's always been a local store catering to outdoorsmen (Dean's Sporting Goods, Timberline) and a somewhat larger semi chain store (Coast to Coast, Rocky Mountain).  They respond to us locals, stocking stuff that we use, and avoiding things we don't (bass lures, tree stands).  Cabela's had become a giant example of the regional store, and while it has been threatening to become much more than that, it's a great store.  I hope that Bass Pro Shops doesn't take over it.

Lex Anteinternet: Distributist of the world unite! National Small Business Saturday

This year, Small Business Saturday is November 28, today.

This is an event that's sponsored by American Express, hardly a small business, but still, it should draw our attention to small businessees, I hope.  Last year, I ran this post on the day: Lex Anteinternet: Distributist of the world unite! National Small Business Saturday

Distributist of the world unite! National Small Business Saturday.

Repeating what I wrote there would be, of course, pointless, so I'll forgo that. But I wonder, how many folks followed American Expresses' suggestion, because they made it, and what sort of impact that had. And if this is a growing movement at all.

And are you going to visit some small businesses this Holiday Season yourself?

Thursday, December 4, 2014

Being Consumed - Catholic Stuff You Should Know

Being Consumed - Catholic Stuff You Should Know

In one of the occasional examples of synchronicity that pops up, the other day I posted on National Small Business Saturday and mentioned Distributism, the economic theory applying the principal of subsidiarity in my post. Then I ran across this podcast entry on Consumerism.

This is posted on Catholic Stuff You Should Know, and therefore it does address some religious themes, but only barely really, mostly focusing on Consumerism through a Distributist lens.  To a slightly aggravating degree, early in the podcast the speakers excuse of their comments by noting Communism when in fact those comments that they feel might be controversial aren't Communist or Socialist at all, but rather purely Distributist.  That they'd discuss Distributism isn't too surprising on one hand, as the economic philosophy was developed by Catholic thinkers, but to hear it discussed is fairly surprising as so few people know what it is.

Anyhow, for a really Distributist discussion of Consumerism, here's one.

Tuesday, December 2, 2014

Lex Anteinternet: Distributist of the world unite! National Small B...

Lex Anteinternet: Distributist of the world unite! National Small B...: Saturday, November 29, is National Small Business Saturday, a holiday, of sorts, oddly enough thought up American Express.  This follow...
Since posting this I've been impressed by the seemingly endless series of days that follow Thanksgiving, dedicated or observed in some informal fashion.  The sales frenzy following Thanksgiving is, of course, Black Friday. Then we have now National Small Business Saturday.  I'd forgotten that the following Monday is Cyber Monday, but saw reporting on it, on the news, yesterday.  And today is apparently something like C heritable Tuesday.  An interesting series of competing, or perhaps compatible, forces at work there.

Friday, November 28, 2014

Distributist of the world unite! National Small Business Saturday.



Saturday, November 29, is National Small Business Saturday, a holiday, of sorts, oddly enough thought up American Express.  This follows what's come to be known as "Black Friday", the huge shopping day that sees many businesses go into "the black" for the first time all year, which is a bit of a scary thought really.  The calendar year is almost up, which is the average businesses fiscal year, so it's spooky to think that a lot of businesses don't see a profit until now.

Black Friday is pretty recent in origin.  Not all that long ago the Friday after Thanksgiving was just the Friday after Thanksgiving, and indeed a lot of people who weren't in retail would take it off, just like they take off Boxing Day, the day following Christmas.  Now, however, that's no longer true and all sorts of sales and whatnot occur on that day, for both big business and small.  That likely got started because retail establishments were aiming for the many people who took the day off, and apparently had nothing else to do.  Now some stores even open at midnight of Thanksgiving Day, which is a bit of a sad thought.

American Express, in a move recognizing that even now a tremendous number of businesses are small businesses, decided that the day after Black Friday was a good day to focus on small businesses.  They wisely chose to avoid focusing on that Friday itself, which is already dominated by sales euphoria, and which is also the focus of some philosophical backlash by people who note that perhaps that's taking consumerism a bit too far.  A "stay at home" movement has existed for quite some time in reaction to Black Friday.  As for me, if I'm not actually at work on that day (which I often am) I'm usually using it to try to catch up on elk hunting, or perhaps on goose hunting.

What I'm often doing on Black Friday.

Or where I otherwise am on Black Friday, if not. . . .

here.

That is, I figure, probably much more in keeping, I'd note, with where most generations of Thanksgiving Day celebrants were following Thanksgiving Day.

Anyhow, the interesting thing about this is that while we often hear that small businesses are the backbone of the American economy, and that they really do employ more Americans than anyone else, they really don't get very much attention from anyone. They aren't the focus of big retail frenzies, and they are pretty much ignored in real terms by society and our governmental institutions.  It shows how acclimated we are to the big retail, and big industrial, economy that we have. American Express, which isn't a midget by any means, deserves some praise for focusing the spotlight on them

I'm not going to go big into a detailed economic and legal discussion of our economy, but it is important to note that we've adopted an economic model that favors consolidation.  Indeed, one of the ironies of our economic system is that even though we adopted this partially by accident, we've adopted it so completely that any discussion o fit usually brings in shouts of "Socialist", when in fact our system requires government maintenance and support to even exist.  That's because, in spite of what we think, we don't have a capitalist free market economy, but a corporatist free market economy.

Now right away, I can see the hackles raise on the back row, but this is simply a fact.  While we no longer have a managed economy, as we did from the 1930s through the 1970s, we don't have a true free market economy either, and our economy is state supported in a way we're so used to, we don't recognize it.

What we fail to recognize is that our economy is corporate capitalist, as we think of corporations as natural.  Of course, they were not.  Corporations are creatures of the state.  We're used to the because they've been around so very long.

The essence of corporations is to take what would be naturally a partnership, business combinations of more than one person (although we now even recognize one person corporations) and treat them as a legal entity unto itself. By this means, the partners become shareholders and those shareholders are insulated against personal liability for the actions of the entity.  That's radically different from partnerships, where in their conventional form each partner is liable for the actions of the corporation.  The corporation, in turn, is regarded as a "person" under the law.

This system strongly favors consolidation, as it favors the growth of business entities by shielding the owners of those entities from liability. It'd be extremely doubtful, for example, that Walmart would have grown to its present massive size if the owners of that company were each individually exposed to liability.  I very much doubt it.  But because of that liability shield, corporations can grow massive, distribute their profits to their shareholders, and except where the shareholders work for the entity and commit a tort or breach within it and for it, their own assets are never exposed.

Corporations aren't new by any means, but their role in the local economy is relatively new, and well within the time frame of this blog's focus.  Indeed, determining exactly when corporations arose is really difficult, as there are various competing claims to that title, but they've been around for a long time.  At least in the Western world, those early corporations were different from the current ones, however, as they typically had royal charters which either simply licensed them to operate, or in some instances conferred upon them a monopoly on certain activities. So, in the mercantilist economy that preceded the American Revolution, corporations were basically anti competitive.

No matter who may be the oldest, it's pretty clear that the oldest ones that mattered early in our history were those organized in the United Kingdom basically for monopolistic or trading purposes.  One such entity, that still survives, was the Hudson's Bay Company, a giant in its era that owned darned near half of North America north of Spanish America.  That company's reach was so vast and so long that when The Corps of Discovery went to look for a route to the Pacific, what it was really doing was covering a vast stretch of ground that the Hudson's Bay Company was already managing as part of its corporate empire. Really, HBC was a pretty darned good sport about it.  Another giant was the East India Company, which controlled much of the trade in the English speaking world that plied the seas, and of course controlled the tea market to American displeasure.  Even colonial enterprises, early on, were often a sort of chartered merchanilist enterprise, so none of this was regarded as odd or unusual at the time.

By the time of the Revolution Americans were displeased with this sort of thing and we didn't have any real big corporations for a while, but those that did arise were basically big fur trading enterprises that were in competition with the Hudson's Bay Company.  HBC was already a model, so organization for corporate enterprises into the vast West were already established as a successful  model. Today we tend to look back on the trappers and mountain men as wild aboriginal free agents, and to some extent that's true, but in reality they were also the working end of vast corporate enterprises.

None the less, corporations as a major factor in the American economy didn't really get rolling until the Industrial Revolution hit our shores.  Before that, most people were some sort of yeoman really.

The Industrial Revolution changed all of that, and by necessity.  After all, large scale manufacturing isn't really well suited for privately owned enterprise, even though you can find rare, and they are rare, exceptions.  It took the corporate form to build big foundries, big smelters, big factories, and the like.  So with the Industrial Revolution, came in the corporation.


With that, came a whole host of other concerns and problems, including the separation of workers from their employer, and all that goes with that.  It also gave us monopolistic behavior, which previously had been encouraged by governments but which was now seen as a threat.  This gave us an entire era of struggle of one kind or another, with the government, in the Theodore Roosevelt era, stepping into control Capitol, and workers forming unions and even radial political movements in some places.  Marx wouldn't have appealed much to a bunch of farmers (and indeed, he sure didn't to Russian farmers), but he did to workers on the European factory floor.

Still, what this really meant is that industrialization and industrial products came in, replacing smaller artisans to some extent, or even to a large extent in some industries, but also spreading material wealth, albeit highly unevenly.  What it didn't do, at first, was to do much to how and where people bought things.

That came in slowly, as chain stores first popped up in the late 19th Century.  But as communications and transportation improved in the late 19th Century, new chain retail stores and mail catalog stores came in. Golden Rule, J. C. Penny's, Woolworths', Montgomery Wards, and the like, all became staples of American life.

These stores were always in competition with local businesses, but for some reason, perhaps mostly just self restraint, or perhaps due to local laws, or perhaps simply due to other factors, they didn't entirely displace them.  A big store like K Mart, for example, might sell a lot of the same items that local appliance store did, but they'd both still be there.

This too has changed over time, somewhat replicating the process that happened with manufacturing.  Manufacturing reached a point where it formed trusts and combines that were anti competitive, and then the government had to step in and bust them up.  Somehow, retail outlets have grown and grown to where now certain ones are such giants that they too have tended to squeeze out competition in many instances. Wal Mart is the classic example, which is such a giant that in recent years its been able to influence prices on the whole sale supply end as well as the retail end, and according to its critics its influenced the quality of some items, negatively, as well.

This is not to say that the slow erosion of small business is all due to Wal Mart or is all a recent phenomenon. But it has definitely occurred.  By the mid to late 19th Century it was already well the case that certain items were manufactured industrially and remotely.  Wagons and coaches, for example, weren't local builds, but made by national firms, like Studebaker.  Home spun clothing gave way, although not fully, to manufactured clothing by the turn of the prior century.  Horseshoes were made by large industrial firms.  Firearms, which saw the first assembly line manufacturing in the United States in the 18the Century were largely made by large industries by the mid 19th Century.  The trend, while not overnight, was definitely real.  Including in retail. Grocery stores, which had all been local affairs, started to become less and less local by the mid 20th Century.

Colorado Bakery and Grocery, a local store of the past in Ft. Collins Colorado.  It's now a brew pub.

For the most part, while the disappearance of small local enterprises may have been locally lamented, its' only been recently in the United States when this has sparked real concern.  Perhaps this is just because its gone so far, and now is stretching into areas that nobody ever considered possible, and perhaps also because we live at a time when it seems that an era when no local business at all is actually possible.  It probably won't happen, but local business do have to constantly worry about a big national or international concern coming in and squeezing them out.  A concern like that must have gave rise to the American Express campaign.

That campaign is sort of Distributist in its philosophical content, whether it realizes it or not.  It's interesting to see that advanced by a national outfit however, particularly one that's a as big as American Express.  Its uniquely American in some ways.

Distributism has been mentioned here before, but basically its a philosophy based on the principal of subsidiarity that holds everything should be centered on the smallest economic unit possible, down to the family if possible.  First really advanced by European Catholic writers of the late 19th and early 20th Centuries as an alternative to Socialism and Capitalism, both of which seemed set to destroy the lives of the average man at the time, and later on which seemed doomed to expire in the crisis of European politics of the early to mid 20th Century, it has been used to some extent, and often by accident, in various countries here and there. It also varies from adherents to back a government sponsored variety, and who would probably ultimately attack the necessity of corporations being as broad as they currently are, to radicals who would espouse a variant backed by Theodore Roosevelt in his later years that would have seen large corporations be regulated as public utilities with state ownership of a certain percentage of shares, to those who take a softer approach and just urge that people should act with Distributist hearts in their marketplace choices. That latter variant is the most widespread in actual practice, if not in philosophical discourse, and its the approach that American Express, probably ignorant of that fact, urges.

Front piece from a book by G.K. Chesterton, who together with Hillaire Belloc, was one of the two primary champions of European Distributist thought. Belloc's and Chesteron's Distributism was focused on agrarianism, which isn't universally the case for all Distributist, and was focused on the very small scale indeed.

Well, its interesting to see this now become an established American movement.  In that fashion, maybe it really is entering American public thought. Indeed, this seems to be how a lot of public thought enters to the American discourse, at least at first.  There are "shop local" movements everywhere, which now even extent do people who "get to know your farmer".  And there are anti big box adherents everywhere as well, indeed, I've met quite a few here and there.  It's not like a revolution, by any means.  Nor is it dominant in American thought at the present time, but it's surprisingly widespread.

Well, no matter what a person thinks of it one way or another, American Express deserves a little applause for its efforts, even from a cynic like me.