Almost 30 years ago, I cited in The Atlantic some advice I’d heard dispensed by an old hand to a political novice in a congressional race. “There are only two issues when running against an incumbent,” the stager said. “[The incumbent’s] record, and I’m not a kook.” Beyond that, he went on, “if a subject can’t elect you to Congress, don’t talk about it.”
The same advice applies even more to presidential campaigns.
Trump defies such advice. His two issues are his record and Yes, I am a kook. The subjects that won’t get him elected to anything are the subjects that he is most determined to talk about.
In Raymond Chandler’s novel The Long Goodbye, the private eye Philip Marlowe breaks off a friendship with a searing farewell: “You talk too damn much and too damn much of it is about you.” When historians write their epitaphs for Trump’s 2024 campaign, that could well be their verdict.
David Frum, The Atlantic.
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