The Golden Era of Classic Hotels: Parco

The Parco Hotel.

If you try to book a room in the Parco Hotel today, you won't be able to.  Indeed, you won't even be able to find Parco. But the classic building is still there, in another use, and the town is still there, under another name. 

Parco was a company town started by the Producers & Refiners Corporation to house their operations and workers in Carbon County Wyoming.  It was built in 1925.  It says something, perhaps, about the nature of transportation at the time that the company undertook this, as the existing town of Rawlins was very well established by that time and quite nearby.  I estimate Rawlins to be a mere seven miles distant, and the Wyoming Highway Department places it at three miles.  Not much.  But ParCo chose to build its refinery distant from the Union Pacific railroad town and county seat for some reason.

 Spanish architecture buildings in Sinclair.

That wasn't the only (perhaps) unusual thing ParCo did. It also hired an architect to design the company town with a distinct architectural style and to include a very distinct hotel.  The town was not only on the Union Pacific, a necessity for a Carbon County refinery, but it was also on the Lincoln Highway.  ParCo was apparently run by a type of visionary, who saw that at least travelers heading west from Laramie and who passed by Medicine Bow might be looking for attractive lodging for the night.

So the company built the Parco Hotel.  Covering an entire city block, the Spanish architecture hotel featured 60 rooms and had two bell towers.  It was quite the hotel.  ParCo, however, didn't survive the  Great Depression and sold out to Sinclair in 1934.  In the 1940s, the town, still owned by the main employer, with that employer being Sinclair, changed its name to Sinclair.  In the 1960s Sinclair sold the town's buildings to its residents.

Another view of the Parco Hotel.

When the Parco Hotel ceased to be a hotel, I have no idea, but it was long ago.  In some ways, it's almost a shock to think of there being a near luxury hotel in its current location, with the larger town of Sinclair so close, and the main employer in Parco being the refinery, which continues on in operation to this day.

Towns separated by only a few miles are unusual in Wyoming's interior. There are some other examples, but not many.  That Parco came about with Rawlins so close is a bit of a surprise, and a luxury hotel in Parco is an even greater surprise. But perhaps that says something about transpiration at the time.  Even at three miles, in 1925, could have been rough traveling in in the winter, and perhaps for refinery operations you need the workers right there.  If the refiner wasn't going to build in Rawlins, it perhaps had to have a company town where it built.  And town it built had nice buildings. That they thought of a hotel where they did, perhaps reflected the nature of travel on the early Lincoln Highway.  The trip by interstate highway from Laramie to Sinclair is 93 miles today. If a person is driving from Cheyenne its 142 miles. But on the Lincoln Highway those miles were longer, and harder.  I'd guess that the distance on the Lincoln Highway was more like 110 to 120 miles from Laramie, with an added 50 if you came from Cheyenne.  By the time you traveled that distance, in 1925, you were likely ready for a stop. Rawlins was only another few miles, but that few miles probably seemed like an unwelcome few miles in 1925.  Rawlins was, no doubt, catching all of the train travelers.  But Parco probably caught quite a few of the motorists.