Moroccan troops with some sort of Toyota, United States Marine Corps photograph.
Whatever that pattern is, they don't import it here. Universal (i.e., light small 4x4 trucks of the Jeep type) have gone from being a product offered solely by Willy, to being one, as I've noted before, that was offered by many manufacturers, to include Toyota, Rover, Nissan, and Ford, amongst others. Now the numbers have dwindled back down so that the only common one is the Jeep once again, now a Chrysler product, unless you include Toyota's somewhat larger option. Mercedes does make a Jeep type vehicle that's imported into the US, but you rarely see one. And I know at least Steyr makes one overseas. Jaguar, the current owner of the Rover brand, might as well.
No matter, it's Toyota that has the light military vehicle role all sewn up all over the glove. Every third world army everywhere, and every mobilized irregular guerrilla outfit, uses them too. They must be a fantastic light truck. While I know it'd be very politically incorrect, were I in the Toyota advertising department, I'd propose the slogan "Toyota Landcruiser: The prime mover of the third world army".
