Cliffnotes of the Zeitgeist, 99th Edition appendix. Sydney Sweeney has great jeans, and genes. So does Beyonce Knowles. And stuff.

The Sydney Sweeney jeans ad praising her genes is genius: How nice to have the Sydney Sweeney “great genes” controversy. It is happily of no consequence, which is . . . 

Froma Harrop.

The massive overreaction to Sweeney being in an American Eagle ad while being white continues on, and is nicely addressed by Froma Harrop above.  Harrop's article reminds us of a few other pretty women, which likely means that it's a good thing the article was written by a woman.

Coincidentally, Beyoncé Knowles ad campaign for Levis continues on as well.  It predates Sweeney's ad for American Eagle.  I don't know anything about American Eagle jeans at all, but I do about Levis as I wear them a lot.

Knowles is also hot.

From Knowles Levis commercial

Knowles, of course, is an African American.

Of interest in this, both Knowles and Sweeney manage to be hot while fully clothed, a good trend.

Sweeney from her American Eagle ad.

Also of note, they're both actually really curvy and not sticks.  In other words, they look like actual women, which is of course what they are.  Knowles is particularly notable as she's been regarded as hot all along, even though she doesn't fit into the traditional stick figure model category that modeling agencies have tended to use for years.  She's big.  

Of course, all this brought out the political clowns.  Robot from Texas, Sen. Ted Cruz (why hasn't ICE deported this foreign born interloper yet?) felt compelled to state that due to the Democrats  “beautiful women are no longer acceptable in our society.”  That's really absurd.  One of the things that Sen. Krysten Sinema, now an independent but up until recently a Democrat, basically took criticism for was being hot while in office.  Sinema, whose politics are eclectic, is clearly highly intelligent. She's also a fallen away Mormon who is "unaffiliated" in terms of religion, and a lesbian, all of which puts her in the infamia category for Republicans.

Republicans, it might be noted, really lashed on to Sweeney when they found out she's a registered Republican, which means almost nothing.  Most of the MAGA politicos would have been regarded as fringe Republicans at best up until King Donny.  Real Republicans, as Wyoming Secretary of State Chuck Gray likes to point out, are now regarded as Democratic infiltrators by the current GOP, which is lead by a lifelong former Democrat, Trump.  We really don't know about her actual political views at all.

She registers in Florida, and of course she might register Republican for the same reason that horrifies Chuck Gray in Wyoming, it might for the most part be the only place to register. The Unconstitutional Primary Election in Wyoming tends to be the real election, so that's where people register.  Maybe that's why Sweeney registers that way in Florida. Who knows?

Republicans, starting with Trump, have really latched on to her already, which is a metaphor that should make Sweeney uncomfortable.  Some real boofador from Fox News even went so far as to suggest that seeing Sweeney in jeans might remind American men of their demographic obligation to procreate, whic his extremely weird, and referenced Dylan Mulvaney as an example of what might be deterring them. While Mulvaney is genuinely bizarre, and transgenderism not a real thing, that's probably not what's keeping the WASPs home alone in their basements rather than going out and meeting someone.

Somebody in this category, who is going out, as in out of the state, is Artemis Langford, who, having graduated from university, is packing up and leaving, claiming the state doesn't want people like him here.  Langford, who deserves real pity, demonstrated self pity in the interview, as he had to have known that being a big overweight man in a sorority would draw attention, although he no doubt didn't expect all the litigation that ensued.  The basic gist of his complaint is that he doesn't like it that there have been laws passed to protect actual women from being displaced in women's sports and the like, and he doesn't like it that society has moved towards recognizing "transgenderism" for what it is, a mental illness, so he's leaving.  At least as of two years ago, his intended career path was law school.  Being a man presenting as a woman wouldn' t stop a person from practicing law here, although it probably would be limiting, so pursuing that career elsewhere probably would be a good idea, if that's his actual intent.

All of this gets into the topic of conservatism, cultural conservatism, culture, and populism, but we'll try to take that up somewhere else.  Maybe in our 100th Cliffnotes of the Zeitgeist edition.

Anyhow, one denim glad guy saw an opportunity here, and took it:

Wyoming Outdoorsman Spoofs Controversial Sydney Sweeney Jeans Ads

He does like the Sweeney ad.  I'll bet he likes the Knowles one too.

And all this comes up, sort of, due to denim, something that women didn't often appear in, and for that matter decently dressed men, until after World War Two.  While women wearing jeans had taken off well before that, Levis didn't introduce 501s for women until 1981.

Related threads:

Levis

Labels: 1870s, 1873, 1890, 1890s, 1940s, 1947, 1950s, 1960s, Agriculture, Clothing, Growing up in the 1970s, It was because of World War Two, Standards, technology, trends, World War Two

Last edition:

Cliffnotes of the Zeitgeist, 99th edition. Sydney Sweeney has great jeans, and genes.

Labels: 1970s, 1980s, 1990s, 2020s, Advertising, Clothing, Conservatism, Culture, Ethnicities, Evolutionary Biology, flap de jour, Liberalism, nature, Patrick Dineen, Pronatalism, Sydney Sweeney, Women, Zeitgeist

Jaguar | Copy Nothing

This is the new Jaguar ad that's causing a bit of a controversy, and which is mentioned in context with Sydney Sweeney's jeans ad.

This ad is amazingly weird.

Cliffnotes of the Zeitgeist, 99th edition. Sydney Sweeney has great jeans, and genes.

Sydney Sweeney in American Eagle denim, part of the ad campaign causing all the furor.  The outfit itself is very 1970s retro, which is more than a little ironic in context.  Given the commentary, this is posted with the fair use exception.

Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.

Sydney Sweeney in American Eagle ad.

Sydney Sweeney's American Eagle ad shows a cultural shift toward whiteness.

CNBC headline.

Q: Your administration has been very open about the fact that American women are not having enough babies. There was an ad this week. Sydney Sweeney, an actress, was in an ad for Blue Jeans. Does America need to see more ads like that? And maybe fewer ads with people like Dylan Mulvaney on the cover?

Rob Finnerty in an interview of Donald Trump.

First, let us state something plainly.

Sydney Sweeney is hot.

Way hot.

And she looks good in the American Eagle Jeans, which are sort of retro 1970s denim really.  

Really good.

So why are people having a fit?

Well, it's a really interesting tour through the culture, really.

Using attractive women to sell clothing is nothing new.  Shoot, using attractive women to sell anything, is in fact not new.  

So what's the big deal.

Basically, when you get right down to it, the big deal is two things.  First of all, Sweeney is white.  Secondly, this is a return to an obvious sex sells approach to selling that we haven't seen since the early 1990s.

The peak of the sex sells approach was really the 1970s.  Coincident with the rise of feminism was the absolute exploitation of women in advertising.  Calvin Klein really went to town with Brooke Shields, who was sexualized so young in her career that her image, in the movie industry, was basically a near example of child pornography.  But in advertising, he wasn't the only one.  There were in fact advertisements that would outright shock most Americans now as they used young teenage girls in sexualized poses.  It was repulsive. 

That seemed to have run its course by the mid 1980s, but even then, in the 1990s, Playboy model Anna Nicole Smith modeled jeans, in her case Guess jeans.  

The 90s, however, also saw the really fruity elements of the American come into cultural power, and a lot of that gave us, unfortunately, what we have today in terms of a massive right wing populist reaction.  In modeling, left wing media masters insisted that models not be, if possible, smoking hot young women and that instead they should be culturally diverse, and in some cases, fat.

Now comes this, in the midst of a real swing to cultural conservatism, but not culturalism of the Patrick Dineen type, but of the Dukes of Hazzard fan type.

What Sweeney said, quite frankly, is actually completely true. Genes are passed down from parents to offspring.  Genes in fact determine external traits like hair color and eye color.  That is a fact.

And, more than we like to admit, they determine a massive amount of our personality traits.  If you hang around a family gathering and don't find people who have the same deep interests as you do, the same sense of humor, etc., you might wish to check to see if you are in the right place. Sure, some of that might be due to environment, you are all from the same family, but some not.  It's well known that many of the traits that impact our personalities are in fact genetic.

So what's up with the upset.

Well she's white, as are 60.5% of the American population.  That is who you are trying to sell to much of the time. The liberal left just can't have that.

If the same clothing promotion was being done by Anok Yai, the left wouldn't be having a fit, the right would be, and for the exact same reason.

Which is exactly why, if I ran American Eagle, I'd have Anok Yai join in the campaign.

Of course, that isn't the only reason people are enjoying being upset.  They're also upset as the ads openly focus on Sweeney's assets, including having the camera in the jean jacket ad focus on her boobs until she intervenes to instruct the viewer to look at her face.

Well, gentle reader, that portrays reality.  All the feminist reactions in the world are never going to stop men from observing cleavage when its right there.  We're wired that way, and for a reason.

Which brings us to the next point.  In the right wing defense, Trump, in a friendly Fox interview, was asked the bizarre question "Does America need to see more ads like that? And maybe fewer ads with people like Dylan Mulvaney on the cover?" after the pronatalist views of the far right were referenced.

That was weird.  

The US, and for that matter the entire Western World, does not have a demographic crisis like the far right pronatalist like to imagine.  But the suggestion that men are going to look at Sydney Sweeney and suddenly feel aroused and go out and procreate is truly odd.

But even this does give us a glimpse into how modern Western society has really gone off the rails  No man who wants to "transition" is ever going to look like Sydney Sweeney.  Nor will any of them suffer from the Girl Flu every month.  That's reality.

Anyhow.  Givc the woman a break.

Last edition:

The Madness of King Donald. The 25th Amendment Watch List, Third Edition and Cliffnotes of the Zeitgeist, 98th edition. The Perverts and Fellow Travelers Issue.

Coca-Cola, 1971 - 'Hilltop' | "I'd like to buy the world a Coke"

I have a deep suspicion that a lot of people who back really libertarian firearm's laws as politicians. . .

have probably never shot a .22, or anything else.

I really do.

Mind you, I'm pro 2nd Amendment myself, but at the same time I don't think you need to pack heat into schools or on college campuses.

And I really truly suspect that at least a few politicians who really carry blazing torches on this, probably have no interest in the topic whatsoever, and even less than that.  

Indeed, while I may be very off, I can think of one pro gun politician whom I bet hasn't even fired a BB gun, let alone a real firearms.

World War Two Daisy advertisement, a really interesting example of rebranding for the times.

Truth be known, you suspect this too. . . 

Blog Mirror: 1924 Welch’s Grape Juice Ad

 

1924 Welch’s Grape Juice Ad

The Work Truck Blog: Oscar Meyer Wienermobile.

The Work Truck Blog: Oscar Meyer Wienermobile.:  

Oscar Meyer Wienermobile.

 Spotted by MKTH on the streets of Laramie.

Blog Mirror: Barbecuing in the 1950s

 

Barbecuing in the 1950s

Friday, May 26, 1944. Striking out for the airbases.

It was my father's 15th birthday.

Because everyone who would know is now dead, I'm not entirely sure of the timeline, so his birthday may have been observed in Scottsbluff, Nebraska, or Casper, Wyoming.   I think Casper is more likely.

A major Japanese offensive was launched in China against American airbases in the southeast of the country.  Around 620,000 Japanese troops were involved in the action.

The British 10th Corps captured Roccasecca; the Canadian 1st Corps captured San Giovanni and reached the Liri River; the US 2nd Corps reached Priverno.

The U-541 stopped the Portuguese liner Serpa Pinto, which was carrying Jewish refugees to Canada.  387 passengers were removed from the boat, but nine hours later allowed back on board, all but two spending that time in lifeboats.  Three died in the event, including a 16-month-old baby.

German submariners have been glorified in the West, but in reality they were often ardent Nazis.

While establishing it with certainty has not been done, William H. Calbreath, age 93, died. The coal dealer was reputedly the model for the Cream of Wheat cook that was its marketing logo for many years.

Sarah Sundin has a lot of interesting things about today in World War Two on her blog, including the advance on Rome and staging for D-Day: Today in World War II History—May 26, 1944

Last prior edition:

Thursday, May 25, 1944. Japanese victory at Henan, Operation Rösselsprung in Yugoslavia, Breakthrough at Anzio.

Labels: 1940s, 1944, Battle of Anzio, Battle of Henan, China, Chinese National Army, Italy, Operation Ichi-Go, Operation Rösselsprung

Monday at the Bar: The Lawyer?

 

Casper newspaper ad, May 13, 1924.

Thursday, April 10, 1924. Best dressed in the world?

 There was of course headline news this day in 1924:

And the change in how Federal oil resources were administered was a huge one.

But it's the clothing ad that drew my attention:

"Best dressed men of all nations"?  

Nobody would claim that now.

The Townsend Hotel, which was dilapidated by the time I was a kid, was opening.  It was no doubt a great hotel at the time.  Its café remained in use until it closed in the 1970s, just after the Petroleum Club moved.  The café remained good until it closed, and was popular with men who worked downtown.

The Stratton's as realtors would carry on to the present day.

The Townsend remained abandoned from the 80s until it was refurbished as the current Natrona County Courthouse.  It's now the Townsend Justice Center.

Last prior edition:

Wednesday, April 9, 1924. Dawes Plan released.

1900s, 1909, 1920s, 1924, 1940s, 1944, Dawes Plan, Immigration, Pope Pius XI, Rome, Vatican City

Thursday, August 23, 1923. Trotsky schemes, Turkey votes yes, Bluebeard's 8th Wife, Nancy Hayes Green dies, Fr. Giovanni Minzoni assassinated.

The Grand National Assembly of Turkey ratified the Treaty of Lausanne.  British, French, and Italian troops were withdrawing from Istanbul in accordance with the treaty.

Germany announced that it was introducing heavy taxation in order to address the country's economic woes.

Trotsky persuaded the Politburo, in a secret meeting, to finance the German Communist Party, the KDP, in order to overthrow the Weimar Republic.  A revolution in October was the goal, which planned for a Communist Germany to develop the agricultural Soviet Union, demonstrating how Communism, at the end of the day, always has an industrialized corporatism view of things, posters of smiling buxom peasant girls aside.

Bluebeard's 8th Wife was released.

Nancy Hayes Green, born in 1834, died after being hit by a car as a pedestrian. The car had hit a laundry truck.

Born into slavery in Kentucky, Green was already a widow by the end of the Civil War, having suffered the loss of her children as well.  Relocated to Chicago, she was employed in the household of Charles and Amanda Walker, transplanted Kentuckians.  Upon the Walkers recommendation, she was hired to portray "Aunt Jemima" for the RT Davis Milling Company.   The role was frankly demeaning by modern standards as it portrayed a happy picture of the antebellum south, including the status of slaves.  She continued to play the role for twenty years until replaced by Agnes Moodey, as Green would not travel to the 1900 Paris Expedition.  She used her fame from the role to advocate for the poor and for equal rights.

Portrait of Green, maybe, in character.  This could also be successor model Anna Robinson.

The depiction used for the pancake mix changed over the years as society became awakened to its inherent racism.  There was no real way, in the end, to disassociate it with its racist past, however, and Quaker Oats, the then owner of the brand, discontinued the image in 2020, during which time a variety of such depictions of brands were taken out of use by various companies.

Horrifying 1909 advertisement using the Aunt Jemima theme.

1935 Quaker Oats advertisement using a more familiar theme.

The name of the brand was changed completely to Pearl Milling Company, but interestingly minor use of the name and its branding continues by current owner, PepsiCo, so as to not have it become abandoned and become public domain.  Descendants of Robinson, it might be noted, protested the change in branding on the basis that ignored the history and heritage of the brand and American society, for good or ill.

Fr. Giovanni Minzoni, age 38, a Catholic Priest who opposed the fascist rule of Mussolini, was murdered in Argenta.  It is widely assumed that fascist Italo Balbo ordered his murder.

Balbo briefly resigned from office, but would return and was the Governor General of Libya when World War Two broke out.  He died in 1940 when an airplane he was a passenger in was shot down by friendly fire while trying to land at Tobruk.

Why Ted Cruz?

 

Is there a reason to take Ted Cruz seriously?

This all stems apparently from the Dylan Mulvaney episode, and now Cruz is asserting that the brewer was marking to minors.

There are a lot of serious things going on right now, and this isn't one of them. Anheuser-Busch ought to just tell Ted to shove it where the sun doesn't shine, and he ought to get to work.

Saturday, June 21, 1923. Somewhere West of Laramie and somewhere near Hutchinson, Kansas.

Earlier this week, we noted this:

Thursday, June 21, 1923. Dawn of the advertising age. Somewhere West Of Laramie.

The modern advertising age dawned on this day in 1921 with an ad for the Jordan Playboy automobile:

Today In Wyoming's History: June 21: 1923   This advertisement first ran in the Saturday Evening Post:

The advertisement is the most famous car ad of all time, and the ad itself revolutionized advertising.  Based on the recollection of the Jordan Motor Car Company's founder in seeing a striking mounted girl outside of Laramie, while he was traveling by train, the advertisement is all image, revealing next to nothing about the actual product.  While the Jordan Motor Car Company did not survive the Great Depression, the revolution in advertising was permanent.

Anyway you look at it, it's still a great ad.

This, by the way, is the print date.  The actual issue of the magazine would be a few days later.

On this date, the advertisement actually ran.  I've always thought that it ran in the form set out above, but there were multiple versions, and it would appear that in actuality, the version below is the one that ran.

It's similiar.

But I like the one set out at the very top better.

Sculptor Guzon Borglum began carving the Stone Mountain Memorial bas-relief.  He'd work on the Confederate memorial until 1925, and then abandon the project, blasting his carving of Robert E. Lee off the mountain.  None of his work at Stone Mountain remains.

Harding stopped in Hutchinson, Kansas.

Summer themes were the topic of illustrations on the weekly magazines.

Thursday, June 21, 1923. Dawn of the advertising age. Somewhere West Of Laramie.

The modern advertising age dawned on this day in 1921 with an ad for the Jordan Playboy automobile:

Today In Wyoming's History: June 21: 1923   This advertisement first ran in the Saturday Evening Post:

The advertisement is the most famous car ad of all time, and the ad itself revolutionized advertising.  Based on the recollection of the Jordan Motor Car Company's founder in seeing a striking mounted girl outside of Laramie, while he was traveling by train, the advertisement is all image, revealing next to nothing about the actual product.  While the Jordan Motor Car Company did not survive the Great Depression, the revolution in advertising was permanent.

Anyway you look at it, it's still a great ad.

This, by the way, is the print date.  The actual issue of the magazine would be a few days later.

President Harding gave a speech in St. Louis on his first stop of his western whistle-stop tour.  The speech was carried live by radio.

Marcus Garvey was sentenced to five years in prison for mail fraud.

The Jamaican born Garvey was a controversial black nationalist who had been in the United States since 1916.  He appealed his conviction and ultimately Calvin Coolidge would commute the sentence in 1927, acting on advice that the conviction was regarded as racial in nature.  As a condition of his commutation, he was subject to deportation.  He spent the rest of this life in the United Kingdom, dying in 1940 at age 52.

The downfall of the Consolidated Stock Exchange of New York commenced when William S. Silkworth, its president, was forced to resign due to financial irregularities in his personal finances.  Investigations of the exchange followed, and it ceased operation three years later.

Watching the mule auction this past Sunday brought me to a possible explanation as to why so many Western legal organizations like to feature cowboys in their propoganda.

And that's because it's honest, and manly, work.

Cowboy, 1888.   This is, for some reason, how lawyers often tend to see themselves.

It was Bates v. State Bar of Arizona in which the United States Supreme Court destroyed the professionalism of the legal profession.  In that 5 to 4 decision, the Court found that a rule of the Arizona State Bar preventing advertising violated the First and Fourteenth Amendments. It further held that allowing attorneys to advertise would not harm the legal profession or the administration of justice.

They were wrong.

As was often the case in that era, the majority had its head up its butt.  In reality, advertising destroyed decades of work by the early 20th Century American Bar Association and drug the occupation of being a lawyer from that of a learned profession down to a carnival barker.

Recently I watched the Netflix uploaded episodes of the Korean television series The Extraordinary Attorney Woo (이상한 변호사 우영우). In it, every one addressed attorneys by their patronymic and the title "Attorney", even if they were personally familiar with them.  So, for example, every time somebody addressed the central protagonist, they did so as "Attorney Woo".   That struck me as odd, so I looked it up to see if that was correct, and found a Korean language site entry that stated off with a comment that was something like "unlike the United States, attorneys in Korea are a respected profession".

That struck me, as I hadn't really thought about it like that.  When I started off in this line of work, we were still somewhat regarded as respected professionals and its hard to forget that's now in the past.

The decline was in, however, already by that time.  When we were admitted to the bar, Federal Judge Court Brimmer gave a speech about civility in litigation.  I've heard versions of it many times since. When I first started practicing, advertising was just starting here, and it was the domain of plaintiff's lawyers for the most part.  It still is.

Bates got us rolling in this direction, but the flood of 60s and 70s vintage law school graduates did as well.  Too many lawyers with too little to do, expanded what could be done in court.  Lawyers have backed every bad cause imaginable in the name of social justice. That's drug the profession down.

How we imagine ourselves.

I think we know that, which is why I think we also go out of our way to associate ourselves with occupations that have real worth.  We like conventions featuring the West, both for defense and plaintiffs, rather than sitting in front of our computers in office buildings in Denver and Salt Lake City.

Nobody, that is, wants to go to the "2023 Sitting On Your Ass Asking Insurance Carriers For Money" conference.  No, we do not.  We want to go instead to the "2023 Blazing Saddles and High Noon Conference".  

But what are we really?

How everyone else sees us.

It's a real red meat question, but it needs to be asked.  To some extent, civil litigation started off as a substitute for private warfare.  But now?  Many people have asked if this is a virtuous profession, but beyond that is it, well, manly?

Many lawyers aren't men, of course.  But if there are occupations that exhibit male virtues and natures, is this one?

Our constant association of ourselves with occupations that do, and the use of language borrowed from fields that are, suggests we don't think so.

As we really are.

A Hairy Time

This is an advertisement commissioned by the Wyoming Department of Health, and my gosh does it bring home a really overlooked point about the past. . . and today.

Very well done, and very much worth the watching.

Not all that long ago getting a simple infection, and tetanus is more than a simple infection, could kill you.  Calvin Coolidge, Jr., the then Vice President's son, died from a staph infection resulting from a blister on a toe that he acquired playing tennis barefoot.  The infection killed the poor boy within a week of its occurrence.

Infections acquired at barber shops, sometimes deadly, were such a problem that they were a major topic of local physician's organizations.  Tetanus was only one of the killer diseases that lurked there. Even anthrax could be picked up from razor strop, if it had been made from a diseased animal.  Bacteria lurking in barbers brushes, used all day long on multiple clients, posed another danger.

And of course, as the story of Calvin Coolidge, Jr. shows, infections could be picked up anywhere, and kill you.

Memories of such things remained strong in my parents' generation.  My mother recalled that her father used to occasionally get a shave at the barbers, which was odd as this was well after the safety razor came about, and that he invariably developed "barber's cancer", a colloquial term meaning a bad rash from an infection.  The family tried to prevent him from doing this, but he would occasionally anyhow, and given the line of work he was in, it was probably in order to engage with members of the local public.  My father, for his part, never approved of going barefoot, regarding it as an invitation to infection.

Now, simple vaccinations eliminate the danger.

Monday, May 10, 1943. Not even bothering with the Reichstag.

Texaco Company advertisement; "Just eleven hours on earth...with Hitler!".  Time, May 10, 1943.

Hitler extended the Enabling Act of 1933, the organic act of his dictatorship, indefinitely, not even bothering to cal the Reichstag into session to do it.

300 large U.S. libraries flew their flags at half-mast on the same day to mark the book burnings that had occurred in Nazi Germany.

On the same day, he approved the plans for Operation Citadel, a giant planned attack on the Kursk Citadel, while, at the same time, as Sarah Sundin notes, Axis efforts were collapsing in North Africa:

Today in World War II History—May 10, 1943: 80 Years Ago—May 10, 1943: In Tunisia, British First Army takes Hammamet, cutting off Cap Bon Peninsula.

Time magazine issued one of its classic covers of World War Two, depicting a stone faced German Admiral Doenitz as a periscope, accompanied by other periscopes depicted as snake heads.

Bud Light, controversy, and why are you drinking that stuff anyway?

Real beer, made locally.

In one of the absurd American corporate efforts to get on the cutting edge of a social trend, irrespective of whether it's temporary, existentially justified, or related to the product, Budweiser released an advertisement with Dylan Mulvaney, a man claiming to be transgendered and who affects a very girlish persona, badly, in a cartoonish fashion.  Indeed, it's an example of how those who claim to be transgendered men sometime affect a much more girlish behavior than girls do, and it's accordingly more than a little cartoonish.  It's a pretty extreme example, which raises its own questions.

Mulvaney is apparently an actor, and came to prominence in the play The Book Of Mormon.  I haven't seen the play and don't care to.  I'm obviously not a Mormon, but I don't like people poking fun of, or making a satire out of, religious beliefs in that fashion.  Eye of the Tiber or The Babylon Bee are one thing, but they aren't actually hostile to religion, and indeed the Bee has come to be controversial as it has started being satirical about society in general, from a general Christian prospective.  The three person team who are responsible for The Book Of Mormon, however, are out of South Park, which is an aggressively nasty cartoon, and one of them is a stated atheist and the other, a theist who declares religion itself to be silly, something that shows a massive intellectual deficit on his part.  It's sort of like saying that you believe in cars but find transportation silly. They aren't coming out of a prospective of love, suffice it to say, and while I haven't seen The Book Of Mormon, South Park is of the National Lampoon brand of humor which is juvenile, self focused, and mean.  I don't know if Book takes a mean spirited approach to Mormons, but what I tend to find is that for people who live outside the Rocky Mountain West, the LDS faith isn't understood in any context at all, and people tend to think of them as 1) some sort of Protestant evangelistic faith, maybe like the Baptists, or 2) something that Warren Jeffs defines, or 3) a tiny silly group.  None of that would be correct, and in the Rocky Mountain West the LDS church is a major institution, not some sort of odd joke.  From a Christian prospective, particularly in from a Catholic one, there are a lot of things that could be taken on, discussed and critiqued about the LDS, but making fun of them in a sophomoric fashion is disrespectful and reflects very poorly on the people doing it and a society that finds it amusing.

My overall view of mine is that if you wouldn't feel comfortable making analogous jokes about Islam, you probably flat out avoid doing it about any other faith.  In other words, if you are going to do a Book of Mormon, you ought to follow it up with The Koran in the same fashion.

That's not going to happen, nor should it either, as The Book Of Mormon shouldn't have.

But I digress.

Mulvaney decided he would affect the appearance of a woman, sort of, at some point and has affected an Audrey Hepburn like style, which nobody in this current age does. Hepburn's style was unique to herself, but she was a genuine, lithe, woman, who genuinely defined grace in her own era, and to a large extent still does.  She wasn't girlish, but rather very mature while young at the same time, and frankly rising up in popularity as a reaction to the Playboy influenced huge boob actresses of the time, something that would actually see further influence in the 60s while really being limited, however, to movies and television.  Mulvaney on the other hand, if truth be told, looks like a really anemic guy trying to look like a girl, and failing at an attempt to affect an appearance of an actress of a prior era, something he's tried to do in a TikTok series apparently called Days of Girlhood.  It's really creepy.

For some weird reason, Budweiser thought he'd make a good spokesman for Bud Light.

Bud Light is awful, as are most of the mass-produced light beers.  I don't know why anyone drinks it, which brings me to this, something that has nothing really to do with transgenderism.

Light beer, or American Light Lager as beer aficionados like to call it, is so popular in the US that even small local breweries brew it.  Small local breweries have gotten really good, and they tend to put out a better product than huge industrial alcohol concerns like  AB InBev, which owns Budweiser.

I really don't think average companies have any place in social movements of any kind. I'll make an exception for companies particularly associated with some sort of institution. So, for example, a company that makes backpacking equipment being involved in conservation, etc., makes sense to me. But beer is just beer.  If there was a cause associated with beer, it would be combating alcoholism, but a cause like that wouldn't exactly sell more beer.

Here the decision was blisteringly odd.  Is AB InBev trying to show its hip cool and down with the times, in a Justice Kennedy type fashion?  The beer market is saturated (no pun), and therefore the only real option left is to try to grab somebody else's market share, but do people who claim to be transgendered constitute a self-conscious body when they buy beer, or are they just people buying beer?

I'm guessing they're just people buying beer.

Obviously AB InBev thought there was some market share to grab there, while not losing some, but as market decisions go, it seems like a rather odd one.

Oh well, it's worth noting that this is the same beer brand that once sent out paintings of Custer's Last Stand, although they probably had their actual market right at that time.

Anyhow, just buy local.  If a microbrewery is boosting a cause, it's probably a local one, or one that's more focused, and it probably doesn't involve a cynical marketing effort like this does.

And indeed, just this past week I went to a local microbrewery and bought two small growlers of their beer.  It actually did have a beer that it had brewed boosting a cause.  I didn't buy it, but I did buy two of their other beers, to go with the first grilling attempt of the season.  The brots I bought were from a local butcher.

There are other options out there, and given that there are, why would a person, causes aside, go with a bad massed produced beer, ever?

We are Savotta and we make military gear

About the most matter of fact commercial ever.