The modern advertising age dawned on this day in 1921 with an ad for the Jordan Playboy automobile:
The advertisement is the most famous car ad of all time, and the ad itself revolutionized advertising. Based on the recollection of the Jordan Motor Car Company's founder in seeing a striking mounted girl outside of Laramie, while he was traveling by train, the advertisement is all image, revealing next to nothing about the actual product. While the Jordan Motor Car Company did not survive the Great Depression, the revolution in advertising was permanent.
Anyway you look at it, it's still a great ad.
This, by the way, is the print date. The actual issue of the magazine would be a few days later.
President Harding gave a speech in St. Louis on his first stop of his western whistle-stop tour. The speech was carried live by radio.
Marcus Garvey was sentenced to five years in prison for mail fraud.
The Jamaican born Garvey was a controversial black nationalist who had been in the United States since 1916. He appealed his conviction and ultimately Calvin Coolidge would commute the sentence in 1927, acting on advice that the conviction was regarded as racial in nature. As a condition of his commutation, he was subject to deportation. He spent the rest of this life in the United Kingdom, dying in 1940 at age 52.
The downfall of the Consolidated Stock Exchange of New York commenced when William S. Silkworth, its president, was forced to resign due to financial irregularities in his personal finances. Investigations of the exchange followed, and it ceased operation three years later.
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