Tuesday, July 20, 2021

Chuck 70 vs Basic Chuck Taylors - (CUT IN HALF) - Converse Chuck Taylor ...


Proof, I guess, that things really were better back in the day.

Of course, I don't know why "Chuck 70s", which apparently are marketed as retro Chuck Taylors are a thing, because I didn't know they existed.  

Chuck Taylors were introduced in their current form (from a previous pretty close form) in 1922.

1920 advertisement for the predecessor of the Chuck Taylor, which was formally introduced in 1922.

The shoe itself was introduced as a basketball shoe, even though it'd be nearly impossible to imagine anyone playing basketball wearing them today. They grew to be the basketball standard by the 1960s and had about 80% of the basketball market at the time. They were also very popular in the mid 20th Century with young adults and teenagers, and fit in a bit with the postwar Levis and leather jacket image.  

In the 60s and 70s, when I was growing up, you felt lucky if your parents would buy you a pair, rather than the lesser "Keds", which we usually ended up with.  They were also popular with adults, to some degree, as fishing shoes, for those who waded in streams and rivers but who didn't wear waders, or were forgoing them for some reason.

That was before the running style shoe became popular in the late 70s and basically pushed them out.

They've bounced in and out of popularity since them.  

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