Wednesday, February 10, 2016

Advertisments in History: 2016 Super Bowl Jeep Ads

Jeep apparently ran two ads during the 2016 Super Bowl. Both are getting a lot of discussion.

Unlike Chrysler's series of adds recalling their founders, Jeep's ads are not focused on one single episode, but they do incorporate their past in an interesting fashion, noting that they've been around now for 75 years. The one getting the most press is their black and white stills ad, which is a still in all but one photo.  One photo features a moving tear.


It's quite well done, and it nicely recalls its military history.

The other does just a bit as well, but just a bit.


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