1. When UW plays CSU, the legendary "Border War", over the weekend and you had no idea who won until you ran across the headline in the newspaper (and you didn't read the article).
2. Al Roker came to your town and you have utterly no idea at all why anyone went to see him. He's a weatherman, right? And you have less idea why people are "proud" of the town for so many people showing up. Eh?